Salon 109
Branding / Print Design
Mission
Salon109 seeks to provide quality services and products in a welcoming environment where everyone is cared for. Their dedication to further education allows empowered staff to provide a variety of luxury services meeting anyone’s needs. Proposed logos are representative of this mission and serve the salon’s wide audience, challenging traditional ideas of who a “salon” is for by avoiding strong masculine/feminine elements. Proposed logos are professionally sleek while using typography to incorporate friendly and creative elements.
Intentional Elements
Elements around “109” further highlight a sense of place. Relating directly to the salon’s address, the parenthesis are familiar to guests appearing as an area code. They also symbolically embrace guests as a “place” for them, for everyone. The rounded custom type feels warm and safe; whereas, the rectangular elements are strong and modern.
Wordmark is responsive easily breaking into supporting marks to when applicable.
Welcome Packet
The Salon 109 Welcome Packet clearly presents their mission to new clients. Proposed designs are professionally sleek while using brand colors to create visual interest.
Coupons
Coupons are easily identified by using brand colors, typography, and elements. Colors rotate between the
three coupons, allowing them to stand apart and
be easily identified at the register.
Text is clear and concise using the small print size
as an advantage. Coupon’s detail the deal large while featuring limitations in smaller.
